Research Guides: Marketing Research Guide: Online Sources

Online Sources

Recommended marketing sites.

Ad*Access
"Over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955." From Duke University Libraries.
Ad Council
"The Ad Council produces, distributes and promotes campaigns that improve everyday lives. Our memorable work inspires ongoing dialogue, engagement and action around significant public issues, creating a measurable difference in society."
Census Data (U.S. Census Bureau)
"The Census Bureau is the leading source of quality data about the nation's people and economy. "
Common Language Marketing Dictionary
"Managed by MASB (Marketing Accountability Standards Board), the Common Language Marketing Dictionary is an ongoing collaboration of marketing’s top industry associations, combining the insights of leading academics and subject matter experts with input from the global business community."
Emergence of Advertising in America: 1850-1920
"Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States."
Pew Research Center
"Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. We conduct public opinion polling, demographic research, content analysis and other data-driven social science research."
TED: Ideas Worth Spreading
"TED is a nonpartisan nonprofit devoted to spreading ideas, usually in the form of short, powerful talks. TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics — from science to business to global issues — in more than 110 languages."

Marketing-related associations and organizations.

Academy of Marketing
"The overall objective of the Academy of Marketing is to further marketing education and research."
Academy of Marketing Science
"The Academy of Marketing Science is a non-profit, international, scholarly, professional organization. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world."
American Academy of Advertising
"For advertising scholars, AAA is the home base for academic growth, knowledge generation, global insight, networking, and the shared mission of educating the next generation of advertising scholars."
American Marketing Association
"The AMA strives to be the most relevant force and voice shaping marketing around the world; an essential community for marketers."
Association for Consumer Research
"ACR’s mission is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. One of the key functions of ACR is to facilitate the growth and advancement of the field of consumer research. ACR hosts and supports a number of conferences as well as reviews and publishes scholarly research publications."
Business Marketing Association
"Begun in 1922 as the National Industrial Advertising Association, the ANA's Business Marketing Association (BMA) represents a lifetime of expertise in business-to-business marketing and communications. For more than 90 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers' needs." Became a division of the Association of National Advertisers in 2014.
Data & Marketing Association
"The Data & Marketing Association (formerly the Direct Marketing Association) is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing."

Alternative search engines. Useful for locating specific types of sources.

CiteSeer^x
"CiteSeer^x is an evolving scientific literature digital library and search engine that has focused primarily on the literature in computer and information science."
Congress.gov
"Presented by the Library of Congress, Congress.gov is the official website for U.S. federal legislative information."
FDsys (Federal Digital System)
"GPO’s Federal Digital System (FDsys) provides free online access to official publications from all three branches of the Federal Government."
Google Images
Image search from Google - either text-based or reverse image.
Google News
A news aggregator
Science.gov
"Science.gov searches over 60 databases and over 2,200 scientific websites to provide users with access to more than 200 million pages of authoritative federal science information including research and development results."
TinEye Reverse Image Search
Reverse image search - upload an image or provide a URL to an image's online location.
USA.gov
"USA.gov is an interagency product administered by USAGov (formerly the Federal Citizen Information Center), a division of the U.S. General Services Administration's Technology Transformation Service. Our mission is to create and organize timely, needed government information and services and make them accessible anytime, anywhere, via your channel of choice."
WolframAlpha
"Wolfram|Alpha introduces a fundamentally new way to get knowledge and answers—not by searching the web, but by doing dynamic computations based on a vast collection of built-in data, algorithms, and methods."
Want to have fun? Look what the response is to the question "What is the airspeed velocity of an unladen swallow?"