Marketing Research Guide

According to the Bureau of Labor Statistics:

• "Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members."
• "Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts."
• "Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals."

This guide is designed to support the research and learning needs of the marketing program. Here, you'll find resources for:

• selecting and evaluating sources
• constructing research questions
• search tips and strategies
• finding sources in Charger Search, databases, online sources, and statistics
• recommended citation and style guides
• contacting librarians for help

If you have suggestions for other resources, please let us know!