Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Public Relations Research Guide

A research guide for public relations subjects and courses

About This Guide

public relations image from Columbia State academic pagesAccording to the Bureau of Labor Statistics:

  • "Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members."
  • "Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization."
  • "Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals."

This guide is designed to support the research and learning needs of the international affairs program. Here, you'll find resources for:

  • selecting and evaluating sources
  • constructing research questions
  • search tips and strategies
  • finding sources in Charger Search, databases, online sources, and statistics
  • recommended citation and style guides
  • contacting librarians for help

If you have suggestions for other resources, please let us know!

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.